Ratings Creep
In 1968 the Motion Picture Association of America (MPAA) set up a voluntary system for rating movies “with the expressed purpose of helping parents determine what films are appropriate for their children.” Under the system, an anonymous, independent panel assigns movies a rating (G, PG, PG-13, R, and the very rare NC-17) based on the “age-appropriateness” of their content.
Historically, parents have trusted the MPAA ratings to help them decide which movies are fit for their kids to see. But there are glaring signs that the system is failing in its chief purpose.
A recent study by the Harvard School of Public Health examined movies and their ratings between 1992 and 2003 and found “an increase in the amount of objectionable content allowed in the ratings categories.” Researcher Kimberly Thompson explains that “today’s movies contain significantly more violence, sex, and profanity on average than movies of the same rating a decade ago.”
This trend has become known as “ratings creep.” And sadly, the trend appears to be deliberate. The Harvard report calls it “the product of an actual shift in how the MPAA perceives content,” and says that, over the 11-year period studied, “the MPAA became increasingly more lenient in assigning its age-based movie ratings.” In addition, ratings standards are often conflicting and inconsistently applied, so that even filmmakers find the whole system confusing.
According to World magazine critic Gene Edward Veith, the cause of this mess is easy to trace. Hollywood studios, in hot competition for box office sales, are making fewer R-rated films, opting instead for films that can draw a wider (and younger) audience. While that should mean cleaner movies, Veith says that instead, “filmmakers are manipulating the rating system to keep the raunch factor high.” He concludes that the MPAA ratings board (the one that’s supposed to be anonymous and independent) “is clearly under the control of the studios it is supposed to regulate. The board is changing its standards to maximize the studios’ profits.”
Even noted film critic Michael Medved agrees that major studios are abusing the rating system. In particular, he says, the PG-13 category has become a “Trojan horse” that is “allowing wildly unsuitable material to smuggle its way past walls erected by even the most protective parents.” Harvard’s Thompson notes that many of today’s PG-13 movies contain levels of sex, violence and/or foul language that would have earned an R rating just a decade ago.
Christians, there is much here for us to consider. First, even many in the unbelieving world see that parents need to carefully monitor what their children are exposed to. Do we? We can’t trust Hollywood to police itself (is this news to anyone?). Whether we teach our kids to make godly choices helps determine whether they become godly adults (Proverbs 22:6).
Second, we are foolish to base our choices of what to watch (for our kids or ourselves) only on the world’s idea of what is “appropriate.” We need to “judge with righteous judgment” (John 7:24). Do your homework. There are many sources that provide detailed information on movies’ content — use them. Be cautious, whether you’re making a trip to the movie theater or the local video store. And remember, if all else fails, hit the “off” button or get up and leave (and take the kids with you). “Watch over your heart with all diligence, for from it flow the springs of life” (Proverbs 4:23).
[All data and quotes are taken from “Movie Ratings Losing Value?” by Ed Vitagliano, American Family Association Journal, October 2004.]

